Lambadi women in Telangana have revitalised the traditional craft of Maggam embroidery, enabling them to earn a stable income from home. This change, initiated by a training program from WOTR, has allowed them to avoid migration for labor work and support their families better. Women now earn Rs 5,000-10,000 through their embroidery, which also preserves their cultural heritage.
A Better Tomorrow
Stories, Practices, and Solutions
In many parts of rural India, patriarchal norms and social stigma confine women to the default role of a homemaker. HSBC’s ‘Promoting Entrepreneurship, Employment Opportunities, and Increased Incomes in Maharashtra’ programme, changed the lives of 1,700 women across 20 villages in Karjat and Shrigonda in Maharashtra, empowering them to become entrepreneurs. Defying tradition, these women today are building successful businesses and transforming their communities.
Women in every corner of the world face a relentless barrage of obstacles: unequal pay, limited access to opportunities, and the constant threat of violence and discrimination. In rural communities, these burdens are often magnified, stifling women’s potential and trapping them in cycles of poverty and oppression. This blog unveils the powerful stories of women from rural Maharashtra who shattered these cycles of hardship and patriarchy.
In the village of Jawalga Bet, Ranjana’s dreams of a brighter future seemed distant amidst her family’s modest income. However, an opportunity arose through IndusInd Bank’s Flagship Program, implemented by WOTR and Sampada Trust. With their support, Ranjana ventured into entrepreneurship, establishing her own Khova unit.
This story is from the booklet ‘Seeding Entrepreneurs: Stories of Women Entrepreneurs from Karjat and Shrigonda Blocks in Ahmednagar District, Maharashtra,’ published as a part of the ‘Promoting Entrepreneurship, Employment Opportunities, and Increased Incomes in Maharashtra’ programme of HSBC.
This story is from the booklet ‘Seeding Entrepreneurs: Stories of Women Entrepreneurs from Karjat and Shrigonda Blocks in Ahmednagar District, Maharashtra,’ published as a part of the ‘Promoting Entrepreneurship, Employment Opportunities, and Increased Incomes in Maharashtra’ programme of HSBC
This story is from the booklet ‘Seeding Entrepreneurs: Stories of Women Entrepreneurs from Karjat and Shrigonda Blocks in Ahmednagar District, Maharashtra,’ published as a part of the ‘Promoting Entrepreneurship, Employment Opportunities, and Increased Incomes in Maharashtra’ programme of HSBC.
Post Excerpt This story is from the booklet ‘Seeding Entrepreneurs: Stories of Women Entrepreneurs from Karjat and Shrigonda Blocks in Ahmednagar District, Maharashtra,’ published as a part of the ‘Promoting Entrepreneurship, Employment Opportunities, and Increased Incomes in Maharashtra’ programme of HSBC.
This story is from the booklet ‘Seeding Entrepreneurs: Stories of Women Entrepreneurs from Karjat and Shrigonda Blocks in Ahmednagar District, Maharashtra,’ published as a part of the ‘Promoting Entrepreneurship, Employment Opportunities, and Increased Incomes in Maharashtra’ programme of HSBC.
This story is from the booklet ‘Seeding Entrepreneurs: Stories of Women Entrepreneurs from Karjat and Shrigonda Blocks in Ahmednagar District, Maharashtra,’ published as a part of the ‘Promoting Entrepreneurship, Employment Opportunities, and Increased Incomes in Maharashtra’ programme of HSBC.
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